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  1. Do the PPC Engines Reward the Right Behaviors?

    Both Google and Bing have openly stated that click-through rate (CTR) is the primary determinant of quality score. Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the...

  2. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new experiment called Bing Boards. Resembling a sort of inline image slide show, you find it in the Bing Social Sidebar for certain searches.

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Bing Links Images of People (Not Just Authors) to Web Pages This has been driven by technological and algorithmic advancement and has changed the way we produce and consume content and data. In fact, the production of digital and social content...