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  1. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. However, Bing Webmaster Archive offers the following answer to the question "What...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will click on a competitor's ad. We have all done market research on our competitor's website, keywords and ads, but how...

  4. 26 Free Must-Have Tools for PPC Success

    Bing Ads Intelligence Bing Ads Editor Not to be outdone, Bing Ads has some great free tools of its own. The AdWords and Bing interfaces only go so far. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for...