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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Will the pages show up in mobile search results?

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. It's hard to pull out specific sessions, but some of my personal highlights on the SEO side would be...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    In fact, spend on Bing grew 60 percent YoY, according to The Search Agency’s data. Bing is beginning to represent an increasingly appealing alternative to Google because of its less competitive bidding environment (lower CPCs) and increasingly...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Test multiple mobile preferred ads and remember Bing Ads still offers the choice to target mobile campaigns without other devices. A study from Bing Ads looked 143 million ad impressions from 100,000 search ads in January 2013 for the Education...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  6. Future of Search & Content Marketing: Expand Your Mindset

    People have specific needs when they search, MacGurn said, and Google and Bing aren’t always the first place they go to get that information anymore. And it’s not just the Google or Bing search engine you should be thinking about as a local merchant.