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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    In fact, spend on Bing grew 60 percent YoY, according to The Search Agency’s data. Bing is beginning to represent an increasingly appealing alternative to Google because of its less competitive bidding environment (lower CPCs) and increasingly...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Test multiple mobile preferred ads and remember Bing Ads still offers the choice to target mobile campaigns without other devices. A study from Bing Ads looked 143 million ad impressions from 100,000 search ads in January 2013 for the Education...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. Future of Search & Content Marketing: Expand Your Mindset

    People have specific needs when they search, MacGurn said, and Google and Bing aren’t always the first place they go to get that information anymore. And it’s not just the Google or Bing search engine you should be thinking about as a local merchant.

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as...

  6. 9 Things You Must Update When Moving Your Business Location

    This means Google Places, Yelp, Chamber of Commerce information, Bing Places, Yahoo Local, AngiesList, HealthGrades, and more will need to be updated. If you rely on local search, or mobile search, to bring visitors and customers to your location...

  7. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    RKG published data recently showing the percentage share of organic search visits across Google, Yahoo, and Bing quarterly from Q2 2012 to Q2 2013. Here are five ways brands and agencies can start capitalizing on this mobile trend in search.

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  9. Could Bing Ever Overtake Google in Search?

    For laptop and desktop users, it will take some time before the majority of them have upgraded to Windows 8, but it will happen: and again, using Bing as their search engine in Windows 8 will have a direct impact on Bing's search market share...

  10. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    The following chart illustrates how many ads on average appeared per query in the paid search results, and of that, how many were ads from the hotel brand itself, competitor ads and OTAs across engines like Google and its mobile network, Bing and...

  11. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing Webmaster Tools earlier this year at SES San...