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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as...

  3. 9 Things You Must Update When Moving Your Business Location

    This means Google Places, Yelp, Chamber of Commerce information, Bing Places, Yahoo Local, AngiesList, HealthGrades, and more will need to be updated. If you rely on local search, or mobile search, to bring visitors and customers to your location...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    RKG published data recently showing the percentage share of organic search visits across Google, Yahoo, and Bing quarterly from Q2 2012 to Q2 2013. As it stands, according to data available on Wikipedia, there are 6.8 billion mobile devices used by...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and...

  6. Could Bing Ever Overtake Google in Search?

    Mobile usage will eventually dictate which search engine, Bing or Google, ends up winning the search game. In quite a short period of time (just a few years), we could see a switch from Google search to Bing search depending on the adoption of...

  7. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    The following chart illustrates how many ads on average appeared per query in the paid search results, and of that, how many were ads from the hotel brand itself, competitor ads and OTAs across engines like Google and its mobile network, Bing and...

  8. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools.