SEO News

Bing Microsoft Search Adcenter

RSS
  1. How to Easily Get More Ad Traffic on Yahoo & Bing

    Unfortunately, many advertisers report that their spend on adCenter is less than 30 percent of their total search advertising budgets. Maximize Traffic with Broad Match: Increasing the number of search queries that your ads are being matched to is...

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  3. Get Your adCenter Search Marketing Campaign in Shape for 2012

    With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. While it’s well-known that using ads that are relevant to a search...

  4. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.

  5. Bing's New Back-end: Cosmos and Tigers and Scope, Oh My

    The job posting also says that the engineer will go on to work in “the critical area of Ads,” building the infrastructure for real-time ad processing and delivery for all adCenter properties. In late September, Search Engine Watch spoke with...

  6. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    New features are coming soon to Microsoft adCenter. That's a valid question, but your account management focus should shift proportionally as adCenter gains search market share. One of the most interesting updates to the adCenter interface is the...

  7. Search News & Headlines Around the Web - April 6, 2011

    Concerns About adCenter's Editorial Review Process Are Legitimate - Rimm-Kaufman Group IE9 Is Boosting Bing Usage, Study Says - Search Engine Land Bing Angry Birds Twitter Giveaway - Bing Search Blog Microsoft rival to Google Street View set for...