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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  2. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    Majestic SEO, home to the largest open link map in the world, has just released an update to their Search Explorer Alpha tool (now version 0.3). The results are quite different, compared to the same search on either Google or Bing’s regular or news...

  3. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    The decision to change map providers was said to be mutual, so it wasn’t surprising to see NORAD continue with Bing this year. For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a user searches [where am I], Google will display the user's current location and a map. Bing just released an improved version of voice search available on windows phones. In 2009 the authors of "The Art of SEO" predicted an increased...

  5. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    And if you do want to implement the canonical URL tag (which you should), then map out a strong strategy with the help of an experienced SEO professional. Remember, Google and Bing can't determine if you meant to cause the problems, or if it was...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure your new website has an accurate site map in both XML and HTML format. Make sure Google Analytics or the analytics package you’re using, and Google and Bing Webmaster Tools are set up and ready to go.