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  1. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    In fact, recent research from Bing shows that 70 percent of mobile users transact within an hour of a mobile search being conducted. Ads should provide local relevance and direct calls to action. U.S.tablet ownership doubled over the holiday season...

  2. Why an Optimized Content Strategy is Crucial for Social & Search

    About 400 days ago (December 2010), both Google and Bing announced that they factor social signals into their organic search algorithms. While the fundamentals of organic search optimization remain important – such as ensuring you have a strong...

  3. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Whether it’s on Google or Bing, websites want to rank in the top positions on search engine result pages (SERPs) and watch the free traffic roll in. Google’s algorithms for various types of search results (including images, video, local results and...