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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review Webmaster Tools report for Google and Bing Check all image alt attributes Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when...

  2. Bing Ads Launches Close Variants for Broad Match Modifiers

    Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize the impressions relevant to their modifiers. In other words, Bing says ads will now also be displayed when users have queries with...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    As Matt Cutts says above, Bing’s Duane Forrester followed up recently by stating that "You should never know in advance a link is coming, or where it’s coming from. Image source: searchfactory.com.au How do you know what link-building is safe in 2014?

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And while Google has been continuously evolving the JavaScript capabilities of its robots, Bing/Yahoo has lagged. Image by Ognian Mladenov, Flickr Next to AJAX, a web technology well established to trigger the load of certain page content on demand...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Google AdWords and Bing Ads launch beta products frequently. You should work with your AdWords or Bing Rep closely to get whitelisted for these betas. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App...