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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Google AdWords and Bing Ads launch beta products frequently. You should work with your AdWords or Bing Rep closely to get whitelisted for these betas. But through this process you will grow as a campaign manager as you expand your knowledge and...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. A few maintain relevance and start to grow. As the greater world of social media continues to grow and more networks take root in 2014...