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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. Biggest Search Events of 2011 & Predictions for 2012

    Ostensibly, the alliance was part of an aim to deliver faster, more relevant results to users of both Yahoo search and Bing, with collaboration in other areas like paid search, too. The Microsoft-Yahoo Search Alliance gave Microsoft direct access...

  3. Microsoft CEO: We've Got Siri Beat, Bing vs Google = Draw

    Battelle pried a few revelations out of Ballmer, perhaps the most surprising being that users should choose Bing because it’s pretty much the same as Google search. Take any search you want and try it out on Bing, and try it out on Google.percent...

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Naver commands more than 70 percent market share in South Korea, making it the fifth most used search engine in the world, following Google, Yahoo, Baidu, and Bing. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for...

  5. Bing Now Powers Yahoo Organic Search Results in 6 More Countries

    Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. Yahoo advises to compare your organic results on Yahoo and Bing for important keywords that drive search referrals and sales, and modify your paid...

  6. Resources for Learning About PPC

    Bing and Yahoo PPC Resources There’s also a Bing Search blog. Yahoo’s help offering is comparatively limited – and only now relevant outside the U.S.given the Search Alliance. Fortunately somebody at Google has noticed and there’s a directory of...