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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. Resources for Learning About PPC

    Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. Bing and Yahoo PPC Resources There’s also a Bing Search blog.

  3. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    New features are coming soon to Microsoft adCenter. Sure, adCenter doesn't have the impression volume of Google, but it's slowly gaining. One of the most interesting updates to the adCenter interface is the exposure of your individual keyword...