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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal.

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Bing and Yahoo organic search data is available (unless the engines are used in a browser blocking search terms) and directional for all organic optimizations. Marketers will still have access to referring keywords data from other search engines...

  4. Recovering from Penalties, Penguin, and Panda

    Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on. Ways to deal with bad-quality pages on your site include 301 redirects, using noindex on pages or rewriting the pages and adding more...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Despite a slow start in mobile, Bing’s foothold on Windows and Kindle devices and the fact that it still powers mobile search for Yahoo, earn it a certain amount of consideration and increase emphasis on implementing the aforementioned mobile SEO...

  6. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    Google currently owns more than 67 percent of the search market, with Bing at just under 17 percent and Yahoo at less than 12 percent. She felt that Yahoo and Bing shared the same search market share, rather than cutting into Google’s market share.