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  1. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    Last year was the first NORAD joined forces with Bing, after working with Google Maps since 2007. For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker.

  2. The Role of #Hashtags in Social Media and Search

    For example, hashtags have been used to announce the birth of Prince William and Kate's baby and annual posts by NORAD Ops Center using hashtags #Norad and #Santa tweets to provide updates on Santa's journey around the world Christmas Eve.

  3. Google & NORAD Track Santa; Bing Unveils 'Magical' Holiday Calendar

    Search engines are participating in holiday-oriented activities this year: Google is helping to track Santa yet again with the help of NORAD, while Bing has launched a "Magical Holiday Calendar" featuring deals and prizes.