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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.

  3. Bing's New Back-end: Cosmos and Tigers and Scope, Oh My

    The job posting also says that the engineer will go on to work in “the critical area of Ads,” building the infrastructure for real-time ad processing and delivery for all adCenter properties. In late September, Search Engine Watch spoke with...

  4. Resources for Learning About PPC

    Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. Bing and Yahoo PPC Resources There’s also a Bing Search blog.

  5. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    New features are coming soon to Microsoft adCenter. Sure, adCenter doesn't have the impression volume of Google, but it's slowly gaining. One of the most interesting updates to the adCenter interface is the exposure of your individual keyword...

  6. Search News & Headlines Around the Web - April 6, 2011

    Concerns About adCenter's Editorial Review Process Are Legitimate - Rimm-Kaufman Group Bing Angry Birds Twitter Giveaway - Bing Search Blog IE9 Is Boosting Bing Usage, Study Says - Search Engine Land Microsoft rival to Google Street View set for...