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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will click on a competitor's ad. This information is primarily on paid advertising, but on the SEO / content marketing side of...

  2. 26 Free Must-Have Tools for PPC Success

    The AdWords and Bing interfaces only go so far. Bing Ads Editor Not to be outdone, Bing Ads has some great free tools of its own. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be...

  3. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? It is a similar idea to Google’s Hummingbird algorithm, which launched last year Mobile is where the traffic is going from desktop, and it makes sense for both the marketing...