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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  2. Future of Search & Content Marketing: Expand Your Mindset

    People have specific needs when they search, MacGurn said, and Google and Bing aren’t always the first place they go to get that information anymore. And it’s not just the Google or Bing search engine you should be thinking about as a local merchant.

  3. Google Blocks Child Abuse Images on 100,000 Search Terms

    Google, along with Microsoft's Bing search engine, had already been showing pop-up warnings and advice to users searching for illegal content. A task force led by Tech City boss and ex-Google and Facebook chief Joanna Shields will "explore what...

  4. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. Bing displays auto-complete results in the search bar as well. Keep in mind that Facebook isn't as transparent with hashtag...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.