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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Facebook Your links, paid search, and social media acts as the icing, but your content, information...

  2. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. Bing displays auto-complete results in the search bar as well. Keep in mind that Facebook isn't as transparent with hashtag...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure Google Analytics or the analytics package you’re using, and Google and Bing Webmaster Tools are set up and ready to go. For example, share a page versus “Like” you on Facebook. Download Google Chrome

  4. Integrating Owned, Earned & Paid Media For Better SEO

    Google, Yahoo and Bing have each published enough about how they view the "quality website", social media and content to justify an integrated approach, rather than the disjointed effort of SEO, social media and other digital efforts independently.