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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  2. 9 Things You Must Update When Moving Your Business Location

    This means Google Places, Yelp, Chamber of Commerce information, Bing Places, Yahoo Local, AngiesList, HealthGrades, and more will need to be updated. I always recommend clients make sure each employee has a sheet with the normalized name, address...

  3. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These promotion channels are items like your website, blog and your social media platforms (Facebook Page, Linkedin group, Twitter account etc. These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bing calls a search malware analysis "wrong". Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware study's conclusions are wrong because AV-TEST used Bing's API, not bing.com.

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    It has been two years since Google and Bing announced that social signals now account for 8 percent to 10 percent of their organic search algorithms. With the continual convergence of social media and SEO, we also need to think about the prospect...