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Bing Ads Search Alliance

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  1. Microsoft CEO: We've Got Siri Beat, Bing vs Google = Draw

    Battelle pried a few revelations out of Ballmer, perhaps the most surprising being that users should choose Bing because it’s pretty much the same as Google search. Take any search you want and try it out on Bing, and try it out on Google.percent...

  2. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    It's clear the Search Alliance is working -- perhaps even better than Yahoo and Bing expected, given the higher efficiencies and relative improvements in performance characteristics. Now, with nearly a third of the search query market, U.S...