Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). Content is less awesome when it doesn't appear at or near...
BingAds and You: Keyword Distribution Graph Coming Soon – BingAds BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Bing Offers– Discover Deals from Across the Web in...
Full Disclosure: I work for BingAds as an Evangelist. Our advertisers and partners often tell us that BingAds converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing...
How do you see this impacting, if at all, market share of search with traditional search providers, Google and Bing? RG: For Bing, the social platforms with the most juice are Twitter and Facebook, because they have direct integration with both of...
And Bing is right behind them, ready to implement a strategy of their own. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps...
The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often yield better ROAS than those run on Google AdWords, but due to lower volume, BingAds has often been labeled as a "nice to have".
Prepare for Product Ads Coming in Q3 2013 – BingAds Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Classified ads (Kijiji, Craigslist, Angie's list, eBay, Amazon etc.
How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Too many ads and making it too difficult for people to find content they're looking for will only increase...
Coming Soon: BingAds to Launch in Australia and New Zealand – BingAds Blog Enhanced Campaigns, BingAds and Advertiser Choice – BingAds Blog BingAds is teaming up with digital marketing company Mi9 to make it happen.
AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals in the U.S.during Q3 2012:
The self-described “decision search engine”, Bing helps people with answers according to BingAds Evangelist, John Gagnon. BingAds had a light and welcoming booth with representatives ready to chat about the latest in advertisement.
Things You Must Know After Day 1 of SES NYC – BingAds Blog Reporting and Analyzing PPC Campaigns – BingAds Blog Everything you need to know about Bingsearch and PPC – #SESNY – Brafton Selling SEO to the C-Suite - Search Engine Watch
Paid Search Beyond Google: Social Media, Bing & Retargeting AdsSearch Engine Watch (SEW) asked the organizers of these Meetup groups five questions about hot industry topics and here are the answers that Gregory Cox (GC), David Burgess (DB...
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads Maximizing Twitter and Facebook Ads for Lead Gen, Engagement If you want to learn how to integrate social ads into your marketing program, I hope you join our session!
Having worked at both major search platforms (BingAds and Google AdWords), I've found the more I understand about one system, the more I understand about the other. Jen helped design BingAds' quality score, and I've picked out some of his...
On Day 1 they will present BingAds: The Next Evolution in Search Advertising. Yahoo Bing Network Ads Although this is a sponsored session presented by Bing, this will give attendees a good opportunity to have Bing work for them and impress them...
The methodology of halting brand ads on adCenter raises a few eyebrows: Bing and Yahoo searchers do not behave the same as Google searchers, as I'm sure even eBay's own relative conversion rates would attest.
It's not centered on showing the benefits of Outlook or showing why Bing creates a better search experience. Or maybe you're the email provider that truly doesn't match ads to content. I don't have to tell you which role has been cast to Microsoft...