Both Google and Bing have openly stated that click-through rate (CTR) is the primary determinant of quality score. Ever since Google rolled out quality score in 2008, advertisers have struggled in their attempts to improve it, often to their...
So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. During January 2013, ads on the Yahoo Bing Network within Financial Services were analyzed. Bing Ads has completed the same type of analysis for the financial...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Bing Business Portal is Now Bing Places for...
But rather than simply replicating AdWords functionality, Bing Ads went one step further and will give advertisers the choice to migrate to enhanced campaigns or to keep the old structure intact. For those smaller advertisers who have limited time...
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. Coming Soon: Bing Ads to Launch in Australia and...
AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals in the U.S.during Q3 2012:
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have...
Yahoo Bing Network Ads On Day 1 they will present Bing Ads: The Next Evolution in Search Advertising. Although this is a sponsored session presented by Bing, this will give attendees a good opportunity to have Bing work for them and impress them...
Some of the advertisers utilizing Bing for Valentine’s Day promotions include gifts.com, target.com, jcpenney.com, worldmarketing.com, and personalizationmall.com. In January, ads for Valentine’s Day terms overall were prevalent in both Google and...
Allows you to create rules for most of your PPC channels (AdWords, Bing Ads, Facebook, etc. Native Interface – Google AdWords, Bing Ads, Facebook Ads, etc. Desktop Tools – AdWords Editor, Bing Ads Editor, Facebook Power Editor
This year I’ll be writing about not just Bing Ads, but search and PPC as a whole. Hot 2012 Bing Ads Features You Should Use in 2013 Or should I take a moment to introduce myself, a Bing Ads Evangelist, sprinkling in a few nuggets of SEM wisdom?
Bing’s fancy redesign featured three panes: organic search results, paid ads, and social results. In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new...
They can now work with an FBX Partner (Disclosure: I work at Chango, which is an FBX partner) that identifies their target audience based on their recent searches on Google, Yahoo, or Bing. You’ll need to work with a vendor that has the data...
Now, this report will be for Bing Ads data; if you’re like most advertisers, Bing probably represents 20 percent or less of your PPC traffic. What makes Bing Ads Intelligence so advantageous is that it works right in Excel – no downloading...
If your goal is to reach business decision makers, you should try Bing – it works very well for B2B at a fraction of the cost of Google. This is another question that a surprising number of advertisers answer with “I don’t know” and “we’re not.
Aside from Google/Yahoo/Bing, there are actually many alternative ad networks that can provide a very cheap cost per click for budget conscious advertisers, which can help your brand excel far beyond your wildest dreams.
Advertisers can now take full advantage of sitelinks on Bing. There are dozens of smaller changes (like new metrics for Impression Share reporting in AdWords and Bing Ads) but it’s difficult to cover them all.
Some advertisers reserve the majority of their marketing budget for the fourth quarter, so we see dramatic shifts in the spend of certain PPC advertisers in a given category as seasonal players enter the fray late in the year.
