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  1. How to Easily Get More Ad Traffic on Yahoo & Bing

    Maximize Traffic with Broad Match: Increasing the number of search queries that your ads are being matched to is the easiest way to maximize your volume on adCenter; the easiest way to accomplish this is to opt your keywords into Broad Match.

  2. Get Your adCenter Search Marketing Campaign in Shape for 2012

    With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. To receive preference in adCenter auctions, which use click through...

  3. Not Just Google: Regulators Shut Down Bing, Yahoo Mortgage Scam Ads

    Mortgage scams that claim to provide assistance from the U.S.government have also been located in Microsoft adCenter. Should Microsoft have spotted these ads prior to posting them on Bing and Yahoo? Microsoft has cooperated in banning the...

  4. Bing's New Back-end: Cosmos and Tigers and Scope, Oh My

    The job posting also says that the engineer will go on to work in “the critical area of Ads,” building the infrastructure for real-time ad processing and delivery for all adCenter properties. In late September, Search Engine Watch spoke with...

  5. Microsoft Updates Ad Policies on Relevance & Quality

    Microsoft adCenter, the driving force behind Bing and Yahoo ads, has updated their terms of service for relevance and quality. Additionally, Microsoft has made some changes in terms and definitions that are clear attempts to defuse direct response...

  6. Search News & Headlines Around the Web - April 6, 2011

    Concerns About adCenter's Editorial Review Process Are Legitimate - Rimm-Kaufman Group Bing Angry Birds Twitter Giveaway - Bing Search Blog IE9 Is Boosting Bing Usage, Study Says - Search Engine Land Microsoft rival to Google Street View set for...