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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize the impressions relevant to their modifiers. In other words, Bing says ads will now also be displayed when users have queries with...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal.

  3. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Bing is working with a small group of featured contributors, mostly food and lifestyle bloggers who Microsoft considers passionate thought leaders in their respective lifestyle topics. Here, you can see the positioning of the Bing Boards area...