Google AdWords and Bing Ads keyword reports B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine.
How to Submit Your Site to Bing Places After you fill in all of the details and hit "submit" it will ask you to verify your business and Bing will send you a verification PIN at your registered postal address.
Google organic, Bing CPC, etc). Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data.
The FTC sent out letters to what they considered the primary general-purpose search engines, which includes AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo. Back in 2002, the Federal Trade Commission (FTC) established guidelines for the...
Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing...
Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program, announced earlier this week, is offering U.S.based schools a tailor-made search experience using Bing. Bing for Schools is expected to augment the work...
Both Google and Bing have openly stated that click-through rate (CTR) is the primary determinant of quality score. Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the...
While lawyers told the newspaper that the U.S.antitrust regulator is unlikely to throw out the deal, as it's unlikely to conclude that Google's Waze buyout will significant harm other mapping services such as Bing Maps and Tomtom, the Wall Street...
With basic SEO out of the way, you now need to think about straightening out your business listings and optimizing your off-site local pages like Google+, Yahoo, Bing, Yelp, and many others. Before we dive into the thicket of what it takes to win...
Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at market share attainment? In April, Bing launched Bing Places for Business, replacing their previous product, Bing...
So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new experiment called Bing Boards. Resembling a sort of inline image slide show, you find it in the Bing Social Sidebar for certain searches.
Bing Top Position Gets 9.66% CTR, Lower Total Page 1 CTR than Google [Study] New findings from online ad network Chitika confirm it's anything but lonely at the top. According to the study, the top listing in Google's organic search results...
The emphasis of unstructured data by search engines Google, Bing and Yahoo is reinforced by their emphasis on the relationship of social data to websites and domains. Coincidentally, Google, Bing and Yahoo are placing greater emphasis on...
Bing Links Images of People (Not Just Authors) to Web Pages This has been driven by technological and algorithmic advancement and has changed the way we produce and consume content and data. In fact, the production of digital and social content...
Although Google, Bing, and Yahoo have stringent privacy policies, there have been enough people worried that they have begun looking at alternative search engines, particularly so-called “private search engines.
Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines. Bing grew to 17.4 percent in May, up from 17.3 percent in April. This continues the trend of Microsoft’s Bing and Yahoo...
John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how users are being impacted by it. Bing maps can deliver results not only for where you are currently, but it also...
A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. Bing Ads has completed the same type of analysis for the financial services industry. During January 2013, ads on the Yahoo Bing Network within Financial...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
