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Billboard

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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    According to Billboard, it's in the best interest of YouTube's users if the content was taken down: YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Soon after, images of Don's billboard being vandalized started circulating on social platforms and around the blogosphere. The Billboard Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise...

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    Our prospective buyer visits the home builder's website for the first time on her iPhone after seeing their billboard on the way to work. Once the website finally finishes loading, her initial thought is that the website isn't nearly as attractive...

  4. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    Billboard.com speculated the YouTube service might offer "offline cacheing of songs and videos so users can listen on their mobile devices even when they're not connected or when they're trying to save on bandwidth costs or battery consumption.

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The contrived billboard type Facebook posts and robotic Tweets may have been sufficient yesterday but today's top brands are acting more like publishers, staffed with social editors in a newsroom style setting and mobile photographers are bubbling...

  6. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    At the same time we were informed $50,000 was allocated to a freeway billboard. When asked about billboard traffic and conversion generation, they responded with, “Well, that’s different! Your offsite content is an online billboard!