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Bill Gross

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  1. Is Google Looking To Add Lead Captures Into Organic Search? Or Change The World

    Bill Gross - the man who created PPC with GoTo and Overture - went off the grid promising to build a CPA model - but his snap.com efforts never really took off. There has been a lot of talk about Google testing aggregating mortgage search queries...

  2. Doing A Google Search Impacts The Environment!

    This may be more than a tempest in a tea cup (I know bad pun), given Google's appointment of Bill Weihl as their Green Energy Czar in February 2006 and their claims to be carbon neutral by 2008. No doubt, the information by Harvard physicist Alex...

  3. Lotus Alumni Are Impacting Search

    Bill GrossBill and his brother Larry started GNP Development, which made a natural language product for Lotus 1-2-3 called HAL. In 1985, Lotus Development Corporation acquired GNP and Bill became a software entrepreneur at Lotus Development.

  4. Search Advertising Comes of Age

    Bill Gross, the founder of the first pay-per-click company, GoTo.com (which became Overture and now owner by Yahoo! Gross launched his latest search effort, Snap.Com in 2004. John Markoff and Nat Ives from The New York Times take a two page look at...

  5. Changes to Snap

    On the Snap blog, Bill Gross lets us know about some changes to the appearance of his new search engine. We changed the right two columns in the search results, we've added icons to the columns, we underlined the column names to call out sorting...