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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  2. What is SEM? Depends on Who You Ask

    When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe Runner SEO, who is also an industry speaker and blogger. This made perfect sense, as marketing naturally incorporates a wide array of tactics...

  3. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A bipartisan bill has been introduced in the U.S. The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize...

  4. Google Supports New Schema for Multiple Business Phone Numbers

    Bill payment If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. At the very minimum, most site should use authorship markup.

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    If you know someone who fits the bill, let me know in the comments section right now. If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the...

  7. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Bill Jelen (aka Mr. Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills" for digital marketers. You must know how to use these two essentials in order to get a different perspective on your...

  8. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Reflecting previous rhetoric from all the companies, including joint letters and petitions, the demands made of the US government also match up with the USA Freedom Act, a bill currently being put to the House of Representatives.

  9. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. In 2011, my family and I spent a year in a remote region of...

  10. Adobe Analytics Adds 6 New Features

    Today's marketers are being held accountable for consistently improving the returns they can deliver on marketing spend," said Bill Ingram, vice president of Adobe Analytics and Adobe Social. It seems that 2013 is shaping up to be the year of...

  11. How to Build Your First Content Marketing Strategy

    At first glance, you could tell that Bill was overworked and wiped out, his skin was pale, large bags under his eyes, shoulders tense. Suddenly, everything became clear when Bill laid it all out for me: 'Marie, my brick and mortar business is on...

  12. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    Prior to the conference I was lucky enough to interview various experts, including Bill Hunt and Bryan Eisenberg. SES San Francisco is next week, taking place September 10-13. The comprehensive agenda of this conference will walk you through the...