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Bill

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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. This week, the announcement of a new acquisition hit the...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  3. What is SEM? Depends on Who You Ask

    When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe Runner SEO, who is also an industry speaker and blogger. This made perfect sense, as marketing naturally incorporates a wide array of tactics...

  4. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A bipartisan bill has been introduced in the U.S. The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize...

  5. Google Supports New Schema for Multiple Business Phone Numbers

    Bill payment If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. At the very minimum, most site should use authorship markup.

  6. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    If you know someone who fits the bill, let me know in the comments section right now. If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the...

  8. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Bill Jelen (aka Mr. Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills" for digital marketers. You must know how to use these two essentials in order to get a different perspective on your...