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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The three models to look at for attribution methods are: This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week. That isn't a big hurdle. But it need not be that way. After all, everybody needsgood and reliable information when...

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Then I’m going to provide three offline Panda analogies to help those that have been impacted better understand what possibly caused their Panda attack. No matter how you try to watch the movie on the big screen, you end up being forced to download...