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Big Things International Search Marketing

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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    For all these reasons and more, it’s important to celebrate the women who fought for women’s equality on International Women’s Day, said Ashley Zeckman, Marketing Manager at TopRank. International Women’s Day is a good opportunity for all of us to...

  2. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    You could be optimizing either search campaigns or display campaigns and have multiple products vying for attention, not to mention mobile, international, reporting…the list goes on. I’ll be testing out Interest Category Marketing on the display...

  3. SEMPO Tells Government: Don't Censor Search Engines

    When governments have tried to regulate Internet access, the results have been unpopular, relatively unsuccessful, and have led to international uproars about censorship. It's no exaggeration to say that Google's innovations in search advertising...

  4. Real Names: Google+, Government & The Identity Ecosystem

    The Federal Government commits to collaborate with the private sector; state, local, tribal, and territorial governments; and international governments–and to provide the support and action necessary to make the Identity Ecosystem a reality.

  5. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...