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Big Things Common Mistakes

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Here are four common mistakes agencies make to lose clients. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. Lesson #5: Do Not Try to Be All Things to All People!

  2. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Simple mistakes and oversight: "It happens to the best of us. I first heard the term big data about two years ago, when IBM and HP started running big data print ads as a conditioning tactic to prepare the marketplace for its (then) soon-to-be...

  3. Small Business Social Media: 3 Tips to Get Started

    Yes, businesses have problems, everyone makes mistakes – owning what the mistake was and providing a remedy to fix the problem is key to recovering in a positive light. Explore each of the big five social networks and see if your competition, or...

  4. Weapons of Mass Optimization

    I recommend looking at tools like Google Trends, so that you can easily identify simple category naming mistakes. Getting your co-workers to understand why things work the way they do will get them to fight for you.