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  1. How to Create a Social Media Friendly Landing Page

    If you direct them to a page that is full of options and cool shiny things, they are more likely to browse and never make a decision. Make sure buttons are big enough to be easily tapped. Community managers can create great little posts that entice...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. That isn't a big hurdle. Timely articles on all things relevant to finance

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Most likely your community is into all sorts of things related not only to food but travel. Next, choose a mix of competitors, big brands, and niche brands to evaluate. First, consider what things your community might be passionate about outside...

  4. Forget Big Content – Small Content Is Critical to Search Success

    From an audience perspective, we've already discussed why that isn't a good thing, but there is now another key reason for focusing as much on the "little things" as those big-hitting campaigns – and it's all about traffic opportunity.

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Big corporations bully smaller businesses all the time, but it's hard to believe that YouTube would risk angering its user base by blocking popular content in order to strong-arm a licensing deal. We don't yet know how things will ultimately shake...

  6. Pre-PPC Strategies For Launching a New Product

    Some of these are based on my own experience, some might be based on things I've seen or read or heard, and some are probably just hunches. A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big...