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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Don't do boneheaded things on somber occasions. Big Lies Are Eventually Revealed Many companies want to cover things up. This salesman single-handedly turned around Beal's negative perception of the brand, and Beal noted that "a single employee can...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To be influential on the social web means you produce and share content that gets people excited about specific things. The new breed of social influencers has just as much power as a traditional journalist, but they aren't motivated by the same...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Whenever we have large-scale changes that will affect things, then we tend to do an announcement, that 'oh yeah this changed,' or 'you should look at this particular date,' and that can be a good indicator to know whether you're affected by one of...

  4. So... You Think SEO Has Changed?

    None of these things has changed that significantly enough over the last few years that they would make me say SEO is a completely new exercise compared to what it used to be. Tactics aside, it's still all about understanding the technical issues...

  5. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    How you define your position can be based on several things: Thought leadership" is a term that's used and abused to describe many things. who am I to say these things? You may have concerns at the beginning that you overcome, only to find yourself...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    While everybody is looking for the next big thing, I found inspiration by going back half a century," Scott said. Things Digital Marketers Need to Think About in 2014 Get the big idea of newsjacking. The end result was the historic landing of...