And, the "goals" that had been set up in Google Analytics did little to provide actionable information to really know what's going on, or whether things were "good". First things first, we needed a baseline.
He says the way people are searching and interacting with technology is changing and it is causing a lot of things to come to the forefront. Bigger data before big data: Think Excel, Open Data and GeoFlow.
So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options like SMS to integrate into your strategy, which can provide you with a targeted way to follow up and say, "Did you have a good...
In the grand scheme of things, Google is not simply tweaking its algorithm. Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training...
By that time, it was already possible to order some things by credit card over the phone and a few horror stories spread like wildfire, making even the most obtuse users act cautiously. As ecommerce began to be more common, particularly with a few...
After looking over the tips and answers that people sent to me, I realize that I could have improved my response rate by doing a few things differently. Notice a few things here: While it's true that some people need to have their ego stroked or...
NK: As an example, link-building has been a big part of SEO. With Link-building being one of the things under Google's microscope, all signs have been pointing to having to earn links by pushing out valuable and relevant content… content that...
What are some things you can do that will put you on the map? If you've completed all the SEO basics of personal branding and set up all your Google Authorship tags properly it's time to move on to some big hits that will really get you noticed.
There’s two fold things you should think about," Cutts said in a new video. The first is on the search engine side of things. The big thing Google wants webmasters to do is to ensure that if those advertorials are paid for, that you use a rel="no...
Backlink monitoring is one of those things too few of us do. Although I'm a big fan of naturally acquired links, you need to guard those link-gems you accidentally or deliberately acquired. Since Penguin, Google has gotten a lot better at finding...
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. Cutts noted that "we have a couple more things coming in that space. There are also many reports that, despite Penguin, Google is...
Having an interest in astronomy, a day where I can observe the things I study on my own time would satisfy me. This is the second year in a row a student from Wisconsin has been the big Doodle 4 Google winner.
If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in a huge way.
These are all hugely beneficial ways that a small business can build itself up against competitors big and small – and there are so many things that you can do to help your Internet marketing campaign via your competition.
Next thing you know, there you were, all pretty and shiny ranking at the top, bringing in the big bucks. Know things like: We're doing these things right now! Wanted to rank of Viagra? Casinos? Insurance?
How big is the win? In contrast, non-competitive sites can sometimes "win" when just one or two things right. If the win is big and the stakes are high, the design almost always costs more. The way an organization makes money influences how they...
And, trust me (pun intended), the search engines are likely to look at it the same way as they want to understand how people value things as a basis for their algos. The big key to this is to find sites where the editorial policy is highly...
Often times, there's a lot of manipulation necessary to make those two things (product content and user intent) speak with one another. PLA management isn't a big leap from that perspective. product listing ad (PLA) channel, retailers often have a...
We debated a lot, but two things were excruciatingly clear: First Things First: Is There Really a Gender Bias in Speaking? Reading, learning, and researching are the big three when it comes to entertain the field, but so few people actually...
And to build the audience, we need some big ticket items to attract the crowds. When an abundance of like‐minded content exists, going against the conventional take on things might seem risky, but it can really pay off.
