Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
This website, like many small business websites, had not built up a lot of natural links. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. My client (the small business owner) explained the...
For small to medium sized business owners, audit findings can help you focus on the core problems impacting your site, versus spinning your wheels. A local small business owner reached out to me last month explaining that the company’s website wasn...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
Where once business owners and marketers had to consider whether it was worth the hassle of managing both a Bing paid campaign (for the significantly lower traffic they yield over Google) and also make the same call on managing a Yahoo paid...
SEO professionals, small business owners, and even so-called digital marketing consultants all have a lot of excuses about why they aren’t testing. Little changes can lead to big improvements. Split testing is important.
However, the white elephant in the room is the group of con men who put up SEO placards, print SEO business cards, pretend to be an SEO practitioner, and take money from unsuspecting clients, who like children playing house pretend to be what they...
Here are five strong reasons small business owners should embrace local SEO. Many small business owners are still quite intimidated by online marketing. This is due to the map, address verification, customer reviews, images, and videos that...
With the recent mass confusion over unnatural link warnings in Google's Webmaster Tools, I noticed that loads of small business owners were frantically asking questions about what they should do. Sponsoring a small networking dinner with other...
With such a strong emphasis on specific SEO mechanics and tactics, it’s easy for small business owners to lose the forest for the trees. With an intense focus on the mechanics of SEO, small business often lacks discipline when evaluating the...
Maybe you meet someone at a restaurant and give him a business card with your URL on it, then he includes you in his weekly roundup of local businesses. Legitimate Business Links These are your links on sites like your local city business listings...
Unfortunately, it seems the small business owners featured in the piece don’t truly understand why their search rankings fell. The solution isn’t removing bad links, as the small business owners featured in the WSJ think.
It's sad that a tech journalist and his publication would paint all SEOs, info marketers, digital advertising agencies, social media marketers, small business owners trying to survive online, affiliate marketers, and others who sell in the online...
The goal of this post is to arm business owners with the tools necessary to understand what may have been triggered the drop in Google and how to avoid the same issue coming back to bite you in the future.
While there are definitely large brands working on the merchant platform due to their having physical locations, the merchant platform was developed by Foursquare to give small business owners a chance to interact with their customers through the...
For a sneak peak at the second episode in the ‘Remake America’ series, check out “Tough economy and health care troubles test small business owners. Since their launch, “Around the World with Christiane Amanpour,” “This Could be Big” with Bill Weir...
A lot of small business owners know they should be in the space but are unsure of the potential ROI. Coming up with new content for Facebook is one of the biggest struggles for local business owners and the number one reason they tell me they...
And SEO shop phones across the country rang off the hook from small business owners who were scrambling to figure out what it all meant for their traffic. But this is inaccessible to small business owners who really ask questions such as, “Hey...
Google noted that 89 percent of smartphone owners take some kind of action after looking up local content: percent called a business or service percent made an in-store purchase from a business percent made an online purchase from a business...
SEO experts are happy to tell small business owners how to improve their visibility on the web. But it’s equally important to listen to small business owners, especially of the brick-and-mortar variety, to understand how they’ve been able to evolve...
