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No Panda, Penguin, or any other cute furry creatures back then, nope! The problem for Google is these sites provided little value for Google's users, so Google decided to deal with them by putting out the Panda Update, part of which deals with thin...
Over time the most popular topics have changed as well; for example in 2011 Panda was a big concern. Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media...
Panda punched spun articles and gibberish content in the head, which was a wake up call. Good, normal people got slammed by Panda and Penguin. Big brands and mom-and-pop shops alike got beaten down for all of their spammy backlinks.
Step 2: Panda-Proof Your Website In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. Steps to Panda-proofing a site include:
While traffic metrics probably fall more under Panda than Penguin, the lines between the two are increasingly blurring to a point where the two will shortly become indistinguishable. Panda has already been subsumed into the core algorithm and...
One of the biggest challenges that SEO marketers have faced, before and after Panda/Penguin, has been with content management systems (CMS). With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda...
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt Cutts. Google Panda Update Coming Within Days Panda is Google’s algorithm aimed at surfacing high-quality sites higher...
As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? Google Panda and Penguin More clients are asking about social and I think it...
I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze. When it comes to Panda and Penguin, there are many triggers that could cause a site to fall victim.
It may be a new year, but that hasn’t stopped Google from rolling out yet another Panda refresh. Where dupe content issues pre-Panda might hurt a particular piece of content, now duplicate content will sink an entire website.
More Panda releases, Penguin, The EMD update, top heavy ads, and the DMCA update all mark a shift in capabilities for Google. This will be the big new ranking signal for 2013. Many of us already believe that this is a big deal, but it is still...
In-content is still the best type of links, but the key is when you’re doing guest author links, post-Penguin and Panda and all those updates, it’s not necessarily about, “Hey, here’s bio links. Whether they get a, you know, for a specific feature...
But if it’s Panda, you know what got hit: your content. Enough people have covered Panda and Penguin to make it pretty common SEO knowledge that things like content, links and usability, some of the exact things that can elevate a site, can also be...
Yes, I'd forgotten its name, but for most of 2012, I regularly thought to myself, "with what's happening with Panda, what people really need now is that longtail keyword tool developed by that PR company.
In February 2011, Panda fundamentally changed website creation and promotion. Panda's push for meatier content has led to many players covering the same low-hanging fruit. Add in Google's preference for big brands, and companies face the challenge...
Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with great, innovation, and insightful content. Panda and Penguin Starting with Google’s big push on Google + and SPYW the industry...
Google updates such as Panda and Penguin are indications that these search short-term tactics are over. Tracking ‘blended rank’ (i.e.rank of the big blue links amongst all types of search results). 2012 has been a year of rapid change.
Panda, Penguin, and the EMD update did clear some of the clutter. Talking about links they could be easily classified in two big categories: While this works well in a variety of niches, the big problem with Blekko is that this content curation is...
Yes, in the wake of Google's Panda and Penguin updates, you must have amazing original, unique, and well-written content and natural appearing backlink structures. However, in this day of Panda and Penguin and 1-2 changes to Google's algorithm...
