Then go about the usual SEO tasks of getting good inbound links, citations, and mentions in the media. Big brands, small brands, take note. Google's Knowledge Graph - showing information directly on the search results page -and the presence of the...
Commonly known to most as photos, videos and social media, "unstructured data", has pushed the creation of non-relational databases. The value of social media and unstructured data has clearly been on the radar of search engines for some time.
Through the acquisitions of 5min Media and goviral as well as significant investments in video, AOL set out to become "the #1 premium curated video network. ACTING DISRUPTIVE" – Max Lugavere looks at Hollywood's biggest names away from the cameras...
Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic. Let's explore the process of outreach along with tips and best practices for...
If, for instance, you've fleshed out your Google+ account's About page like I have, with a lot of different places you've written and a lot of different social media accounts and profiles, you've planted quite a bit of information on yourself.
Like publicly calling someone out in a blog post, or fussing about someone on social media? Chris Dyson: In Online Marketing Circles (SEO, Social Media etc) it seems almost impossible to go more than a week without seeing an egobait post in the...
How Social Media Supports the Big Boss Making social media work for your company is not a matter of "if". Social Media ROI: How To Define a Strategic Plan Social media marketing affects and supports all critical areas of the organization – from...
That means SEO working with the social team, working with public relations, working with PPC, and working with offline media buys. The great thing about a diversified cross-media approach is that it makes companies decently Penguin-proof.
Inbound Marketing Toronto, a peer group for Inbound Marketers that brings together Digital Marketing, SEO, Social Media, Content Marketing, Media Relations, Start-up Founders, and Online Business Development professionals;
True, not all of us have the media power to attract so many people to our cause, but a movement is only as powerful as the number of people who can relate to it. Even though other Googlers are now in the media limelight, Matt Cutts continues to...
According to Unruly Media's research, branded vines are shared four times as often as branded online videos and branded content accounted for 4 percent of the top 100 tracked Vines. Not only does Kate Spade post weekly product-focused vines of...
According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. As smartphone become an even more constant companion, they contribute to multi-channel...
Social media’s influence on search results continues to grow. This is perhaps most evident in the convergence of paid, owned, and earned media, which explains a great deal about how brands can generate activity and earn credibility through social...
Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. Sales Lift Measurement Leveraging Big Data for Improved Insights
From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge. Lead Generation – associated advertising, social media, word of mouth and search engine visibility to...
Perhaps the real issue is many social media experts haven't put in the time to reach their brand's audience on Google+ and built up a following to make it worthwhile. It is no secret that people are more likely to follow and engage with brands that...
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. Avoid pixelated images and make sure the images aren't too...
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
As for whether SEOs believe social media is an effective marketing channel for local, 55 percent of SEOs feel it works for some businesses, 25 percent think it is very powerful, and less than 10 percent each feel it is over-hyped or are undecided.
Major media/blog sites are always hungry for content. Build Strong Social Media Presences Any social media site or search engine can see the number of interactions you get per follower, or measure the ratio of you many followers to following you have.
