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  1. How to Solicit Feedback from Prospects and Customers

    And even customers who love us can become complacent about their experience once they get used to it. If you'll just hit 'Reply,' I'd love to hear from you. But if we're doing all the talking, we're missing a big piece of the sales and business...

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Are there opportunities to grow popular content and give your community more of what they love? Next, choose a mix of competitors, big brands, and niche brands to evaluate. Do the big brands you chose get any better engagement than you or your...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Seemingly small situations like how YouTube is dealing these independent labels not only makes it harder to find content from artists we love on YouTube, but may be a gateway for Google to pressure other types of content creators and brands in...

  4. The Difference Between App to App and Web to App Advertising

    I'd love to hear your experience and results when running app to app and web to app mobile campaigns in the comments below! This similarity leads to a very big advantage when it's time to attribute events via the Open URL with a Click ID method (to...