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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Now that you know where the problems lie, you can take measures to improve quality score such as: Separating out the search network and display network, gain a clear understanding of the big picture by looking at the macro trends across each of them.

  2. Lance Armstrong, Manti Te’o & the Power of Content

    He had just lost his grandmother the day before the big game. The controversy is now about whether this was a hoax or a lie. While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story...

  3. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    Now, I might argue that the big banks and shady mortgage lenders who caused the near collapse of the world economy are more suitable candidates for “the” snake oil salesmen of our time. The people who cheat, lie and steal their way into any portion...