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  1. How to Create a Social Media Friendly Landing Page

    Could the problem lie with where they land on the site when they come to visit? Make sure buttons are big enough to be easily tapped. Community managers can create great little posts that entice and pique the curiosity of friends and fans.

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You check the menu from outside the restaurant and see claims of "award-winning filet," "we are the authority on steaks," and "our 500K Facebook fans wouldn’t lie. No matter how you try to watch the movie on the big screen, you end up being forced...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Now that you know where the problems lie, you can take measures to improve quality score such as: Separating out the search network and display network, gain a clear understanding of the big picture by looking at the macro trends across each of them.

  4. Lance Armstrong, Manti Te’o & the Power of Content

    He had just lost his grandmother the day before the big game. The controversy is now about whether this was a hoax or a lie. While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story...