Unruly Media has released a SuperBowl playbook and an infographic that marketers will want to read and look at even if they haven’t ponied up $3.7 million to $3.8 million for a 30-second spot during the biggame.
During last year’s SuperBowlgame, Bud Light, Chevy, and Pepsi scored extra points with second-screen experiences that took advantage of the nearly 40 percent of football fans who engaged with their mobile devices while they watched the game on...
Forty-one percent of searches related to SuperBowl ads that were made during the biggame came from mobile devices. This caused a significant spike in searches relating to the SuperBowl live streaming on game day.
There are no plays in the YouTube Creator Playbook for making the best SuperBowl ads. In fact, there are no important tips, best practices, or suggested strategies in the 73-page Creator Playbook about advertising on YouTube at all, let alone...
Tom Brady and Eli Manning will renew their rivalry today in SuperBowl 46. While Manning has the edge in their on-the-field matchups, leading 2-1 including a SuperBowl victory four years ago, people searched more for Brady on Google and Yahoo.
In fact, perennial SuperBowl advertising juggernaut Chevrolet has even built their own check in app for the event and will be giving away 20 Chevys during the broadcast thought the app. The SuperBowl is also coming up.
So, in addition to getting ready for the biggame with recipes, tailgating tips, and predictions on SuperBowl XVLI, let’s take a few minutes to review some of the best SuperBowl commercials ever. Unruly Media has just unveiled a new viral video...
More SuperBowl Post Game Thoughts Every year the hype surrounding the SuperBowl isn't limited to the teams playing, but rather the companies vying for a 30 second spot that could set the tone for the rest of the year.
Finally, the Fox News Channel on YouTube uploaded "Coca Cola SuperBowl Commercial," which features two border guards finding detente in a bottle in soft drink maker's biggame spot. So, for marketers and all those people who will be watching the...