SEO News

Big Data Demographic Bidding

  1. PPC Bid Management 101

    Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool. Again, if your data set is small, this isn't a big issue. The point is that you probably don't have enough data for an...

  2. The New Era of Travel Affiliate Marketing

    Social networking platforms are the ultimate test beds for increased behavioral targeting, as well as demographic and psychographic goldmines. Unfortunately, collective data about the overall contribution of travel affiliates is sparse.

  3. A Look at Demographic Bidding for AdWords

    But there are limitations inherent in demographic targeting, and there's a big "gotcha:" demographic bid boosts only apply to sites that collect demographic data on site visitors and report it to Google.

  4. Microsoft Adds More Tools for Search Marketers

    Tools in AdLabs give a glimpse into more data than advertisers can get elsewhere, including demographic prediction, commercial intent, and search funnel analysis. It's designed to help advertisers understand keyword popularity and trends, and gain...