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  1. Why You Need to Own Your Data & Digital Assets

    Others simply don't appreciate the value of this data, and often don't understand that Google prefers vendors manage client Analytics accounts via their "Client Center. Unfortunately, it doesn't seem to matter how it came to be – vendors are...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. Do you have data that would further their research? The leading brands and agencies have understood influence isn't about megaphones...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use the web analytics tools described above to see if you can shortcut the time it takes to win big on your next CRO test. Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Just go look at the data in Google Analytics instead. Modeling tools have been in Google Analytics for a while, so hopefully you've all had a chance to look at them a bit. The AdWords data includes only AdWords touchpoints, so it's a bit more limited.

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi uses CMI as an example: their pain point is analytics focused content. Pulizzi warns against jumping right in at the level of keywords, platforms and big data. But really, when you look at it from a big picture standpoint, the majority of...