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  1. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced. Look at ways to extract competitor data, so you can get a better picture of how your organic...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built or natural, they have...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Segment Mobile Data in Google Analytics This is similar to what I explained about running a Panda report in Google Analytics. The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting.

  4. Why You Need to Own Your Data & Digital Assets

    Others simply don't appreciate the value of this data, and often don't understand that Google prefers vendors manage client Analytics accounts via their "Client Center. Unfortunately, it doesn't seem to matter how it came to be – vendors are...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. Do you have data that would further their research? The leading brands and agencies have understood influence isn't about megaphones...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use the web analytics tools described above to see if you can shortcut the time it takes to win big on your next CRO test. Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of...

  7. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Just go look at the data in Google Analytics instead. Modeling tools have been in Google Analytics for a while, so hopefully you've all had a chance to look at them a bit. The AdWords data includes only AdWords touchpoints, so it's a bit more limited.