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  1. PPC Management: Your Past, Present & Future

    I was simply running some analysis within Excel while building out a strategic plan for a client. Conducting analysis within your campaigns is critical. The Past" in this example means you review performance history and react to the data quickly.

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    It needs additional analysis. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams said, when the majority of keyword traffic data is hidden.

  3. So... You Think SEO Has Changed?

    Ongoing Performance Analysis Ongoing Performance Analysis But ultimately the exercise of SEO performance analysis still has the same goals: Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. We don't need big brands taking the exact same approach and creating completely...