Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to decisions that direct business strategy, operations, relationships, human resources, sales, marketing, tax liability, etc.for greater...
Walmart did an analysis of all their sales in all their stores and discovered when there was a storm or hurricane coming, Strawberry Pop Tarts sales went through the roof, so much so that they move more inventory to those stores when a storm is...
Last year after Google Penguin 1.0 launched, Glenn Gabe at G-Squared Interactive did an analysis of sites that lost traffic and rankings, and I covered in "Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites".
However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only improves the statistical reliability of the reported results, but also...
Competitive analysis can tell you just that. One of those ways is by using competitive analysis and PPC to your advantage to gain a leg up on what the competition is doing and ultimately make your marketing plans easier from the get-go.
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the content plan. Define Need States: Use the survey process, in-house...
Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number of loyal users over time. For Revenue, she talk about changes in average revenue...
Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year, and the past 24 hours; Competitive Analysis: Advertisers can benchmark a brand's social video performance to outsmart the...
Hashtag Madness: the NCAA Tournament on Twitter – Capture the ConversaionMinute-by-minute tweet analysis of 5 million tweets about NCAA tournament games. EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted.
About 30 minutes into my analysis, I stopped and thought it might be better to first rule out all parties that worked on the website over the past year. Link Analysis – The Infiltration of Bad Links Yes, those were the spammy links I picked up in...
Mike Blumenthal provides a full visual guide and analysis. Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. The marketers who best leverage the data they do have and work toward achieving the 60/40 ratio by...
However, just because something can be quantified doesn't mean it should be – or it least not until every other analysis option has been exhausted. This isn't a critique of big data in the least (although the term is getting a little stale!
But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. To target the right user and make the right bid, vendors need to amass mountains of (anonymous) data about what users are doing online.
I hope to see many of you reading this at SES New York in late March, and also appreciate comments with other important diplomatic/non-biased information analysis tactics. Granted, there are great tools that can help you view Google and Bing side...
Breaking apart brand/non-brand in the analysis seems to skew their results since non-brand performance in paid tends to drive volume in brand," Schwartz said. Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings.
AdWords Analysis (WordStreem Study) published by Jack Loehner. It’s hard to come up with a real average for these data points since the variation among the industries is so big. Since we’re focusing on paid search, I was looking for data specific...
Various helpful SEO tools can be incredibly helpful in assisting your analysis, but nothing trumps human SEO intelligence. They are meant to be a starting point for your analysis, and not the end-all.
As with all data analysis the key is not drowning in too much of it. Big data startups are crawling all over the social space right now, and for good reason. Big Data In practice this is incredibly difficult to do but with access to the right data...
