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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’m not sure if that signal was added to Panda recently, but I saw it a lot during my analysis.pages of pagination: That means that Google is getting even more engagement data during the surge, even when the site has serious problems.

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a serious Panda hit? That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. One of the first things I do when jumping into a...

  3. PPC Management: Your Past, Present & Future

    I was simply running some analysis within Excel while building out a strategic plan for a client. Conducting analysis within your campaigns is critical. The Past" in this example means you review performance history and react to the data quickly.

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    It needs additional analysis. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams said, when the majority of keyword traffic data is hidden.

  5. So... You Think SEO Has Changed?

    Ongoing Performance Analysis Ongoing Performance Analysis But ultimately the exercise of SEO performance analysis still has the same goals: Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some...