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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Here are data points Bing Ads recently published around...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Do you have data that would further their research? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. The real question is can you do good influencer marketing?

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    It may not be obvious, but marketers have the ability to transform their profession and skill set with the right data. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing...

  4. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. We don't need big brands taking the exact same approach and creating completely...