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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Dischler called the new Spreadsheets functionality within AdWords "a beautiful way to visualize your data and test your insights," and it really, really is. What you see here is a drag and drop spreadsheet within AdWords that will allow you to make...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Do you have data that would further their research? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. The real question is can you do good influencer marketing?

  3. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. We don't need big brands taking the exact same approach and creating completely...