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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Infographics: Finance professionals have access to some awesome data. One advantage that the finance industry has when it comes to content marketing is the massive amount of data they possess. Whether it's through an infographic, an e-book with...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The answers are qualitative in nature so won't give you nice looking data and charts because they can't be easily measured – but they give you great customer stories. This is a simple question that has big implications for the content you're able...

  3. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  4. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.