Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha studies people on Facebook, apparently finds them boring and stereotypical. Bing Business Portal is Now Bing Places for Business...
The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo. Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution...
Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to come up with need states. They present this data via the Facebook Ad Creation Tool. Leverage audience market data, survey results, and need...
End result: I was faced with the task of cleaning and formatting the data in the .json file if I wanted to still be able to access my 4 year-old collection of useful blog posts and news items. After mashing up that data, I was able to calculate the...
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. Big brand marketing was so much easier when individual TV shows could...
Why this is good for SEO: Having analytics on your site can provide so much useful data and help you complete a number of different tasks such as locating 404 pages, studying how long a visitor browses your site for, and how much traffic you...
The main issue with going in this direction is that the amount of data usage can really rack up monthly costs if your users don't have an unlimited data plan. The reason you do this is to avoid losing any data (i.e.once you inadvertently exclude...
Why Make Changes to Your Google Shopping Data Feed? In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons...
As user data, we all share a common value. Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target ads to users.
Unruly Analytics bridges the gap between the big data deluge and the ability to pull actionable insight from video content tracking," he added. Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last...
In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide massive datasets of engagement signals to search engines on how users interact on sites, we need to drive optimal...
EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted. Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age Sharing new data and stories about U.S.small businesses on Facebook...
Google has donated $3 million to three firms that are using big data to aide in the fight against human trafficking. Google's project will bring together a variety of human trafficking hotlines to create a consolidated base of data that will be...
Big data is big, unstructured, and real-time. Big Data was the keyword for the day and the topic of the keynote presented by marketing optimization expert Bryan Eisenberg on Tuesday. We don’t need to be as data-focused as we have been demanded to...
There's a boatload of important data that Google shares with webmasters, including inbound links. Most of the data collected via WOT is from human raters. Seriously, there are so many important pieces of data you gain access to via your account.
Now, this particular example is real data, from a real campaign, but the result is a fallacy. A2 beat A1 by a whopping 30 percent margin in CPA and conversion rate – and, with 400 clicks in a 30-day period, the data was significant.
In short, Google’s new data pot makes most big data projects look like a school register! Many verticals see little to no social interaction and without big pots of social data a system that qualifies link quality by the number of social shares...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls...
He also clarified that search will not be exclusive to any one provider, reiterating the open nature of Android, and that data from individual usage will only be used to improve the performance of Home.
