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  1. "Content Performance Marketing" – 3 Steps to Future Success

    The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced. Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built or natural, they have the data (and the analysts! Data-Driven Brand Assets To make it PR newsworthy, you need data - run surveys...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Remember, Google is getting a lot of its engagement data from users visiting these pages. Segment Mobile Data in Google Analytics Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. For those of you familiar with the topics I cover, I am big on remarketing.