GeoFlow is one of five free Excel add-ins which help marketers decipher big data I've discussed in the past. You have a great new tool to dive deep into your big data sets. Remember the next time you're solving a big data problem, here's GeoFlow in...
You know from your website, YouTube, and Vimeo traffic data which videos are most popular, so only include those on Pinterest. Avoid pixelated images and make sure the images aren't too big, too small, or too tall, and don't exceed 554 pixels.
If you want a visual representation of similar types of data, you can use the chart tool to see just that – and in time, add yourself to the comparison to see how you are stacking up as your Internet marketing program takes off.
Yahoo also shared its data for last year's Mother's Day to put spend and shopping behavior in perspective. This year, Google also put a marketing package together with a big bow on it with its Here's to the Moms page, a portal to all sorts of...
Understanding, processing and acting on all of this available data is a problem well beyond the scope of humans – it's an issue for big data science. Capture the data and track the behavior of other shoppers who visited your site while in store to...
Scott Burke, SVP of advertising and data platforms at Yahoo, said an industry trend and internal strategy are coupling to drive the new performance-based native advertisements. By leveraging the data it holds on its users and their personalized...
At Think Insights, there is some interesting new data on Gen C. In addition, the data on Think Insights reports: percent of Gen C sleeps next to a smartphone.percent of Gen C has a social profile, and 65 percent update it daily.percent of the...
PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per day) while also adding value to them as a response to changes in inventory, performance, competition, etc.
Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha studies people on Facebook, apparently finds them boring and stereotypical. Bing Business Portal is Now Bing Places for Business...
The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo. Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution...
Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to come up with need states. They present this data via the Facebook Ad Creation Tool. Leverage audience market data, survey results, and need...
End result: I was faced with the task of cleaning and formatting the data in the .json file if I wanted to still be able to access my 4 year-old collection of useful blog posts and news items. After mashing up that data, I was able to calculate the...
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. Big brand marketing was so much easier when individual TV shows could...
Why this is good for SEO: Having analytics on your site can provide so much useful data and help you complete a number of different tasks such as locating 404 pages, studying how long a visitor browses your site for, and how much traffic you...
The main issue with going in this direction is that the amount of data usage can really rack up monthly costs if your users don't have an unlimited data plan. The reason you do this is to avoid losing any data (i.e.once you inadvertently exclude...
Why Make Changes to Your Google Shopping Data Feed? In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons...
As user data, we all share a common value. Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target ads to users.
Unruly Analytics bridges the gap between the big data deluge and the ability to pull actionable insight from video content tracking," he added. Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last...
In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide massive datasets of engagement signals to search engines on how users interact on sites, we need to drive optimal...
