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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Eighty-three percent of businesses in next five years will suffer an attack that will devalue their business by 20 to 30 percent. Big Lies Are Eventually Revealed This salesman single-handedly turned around Beal's negative perception of the brand...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    So many sites and businesses are all talking about the same thing. That's the approach most businesses take. Pulizzi warns against jumping right in at the level of keywords, platforms and big data. But really, when you look at it from a big picture...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    I'm always looking for examples of businesses that are doing well with content marketing in 2014. With big brands going all-in with content marketing, the competition has never been fiercer. If you aren't upping your content game in a big way this...

  5. Social Advertising Revenues Forecast to Grow 31% in 2014

    The key to growth may also be small and medium-sized businesses. Of course, we have to keep in mind the pie of advertising dollars is only so big. With many social networks maturing over the past two years and investing in advertising platforms, it...

  6. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing resources because their products are legal, which thereby equates them with other local businesses.

  7. 7 Content Marketing Tips to Recover From Google Penguin

    Like many other legitimate businesses with a similar fate, they had been misled about SEO practices. To bridge the gap between hardcore and mainstream followers, focus on content and resources related to your core subject, but also related to "big...

  8. 6 Essential Elements for Mobile SEO Success in 2014

    According to Google, 69 percent of mobile users expect businesses to be within 5 miles of their location, and 55 percent of mobile users want to purchase within the hour. Providing information in an intuitive and easily digestible format, big...

  9. Why Content Marketing is a Definitive Method for Success in 2014

    Right now many businesses are taking a look at their content efforts from 2013 and deciding upon which strategies worked, which didn't, and how they can improve upon their tactics in the New Year. Simply that people want to learn about content; how...