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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure to project a positive brand image. It's bad enough with a few of these sites being plastered on our Facebook...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    With SNAP, ecommerce sites can boost or bury products with a couple clicks, control autosuggest search results and more. But one of the new features SNAP brings to the table is giving ecommerce sites more control over the user experience without...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    But really, when you look at it from a big picture standpoint, the majority of your content will live on other people's sites – it will be spread around. You have the core of that content maybe on your website, but I would say well of the majority...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Links to review sites like Google+, Yahoo Local...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    And just like bad links, otherwise great sites whose only flaw was being owned by someone not familiar with the ins and outs of SEO could easily fall victim to these guest bloggers. And when you go and view that guest blog post in question, it...