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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Link to informational content if you can and then pass on that link equity more naturally internally. If content is placed on a big publisher first as an exclusive, they should be linked to from additional outreach/coverage - with the client/brand...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Twitter is a great place to get opinions about your brand from your followers.

  5. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Encourage users to “Google” your brand to find you rather than typing in your domain directly. But they don't need to be, and in most cases shouldn't be, directly related to your brand.

  6. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    My general philosophy for pushing equity to product pages (on big sites) comes down to this one idea: focus on your primary categories, then sub-categories, then product URLs themselves. The home page has the most authority and equity to share with...