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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Twitter is a great place to get opinions about your brand from your followers.

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Encourage users to “Google” your brand to find you rather than typing in your domain directly. But they don't need to be, and in most cases shouldn't be, directly related to your brand.

  4. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    My general philosophy for pushing equity to product pages (on big sites) comes down to this one idea: focus on your primary categories, then sub-categories, then product URLs themselves. The home page has the most authority and equity to share with...

  5. 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

    However, the real value is when the campaign generates link equity in and of itself, distributed between all the collaborators. Sears, one of the oldest and largest big box retailers of the 20th century, have announced a nifty 21st century...