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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box...

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our market. Food isn't a big serious thing, like worrying about saving the world and not getting sick and not...

  4. How to Dominate the Entire First Page of Google

    Below are two big box home improvement retailers that are capitalizing on some of these extensions. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click...

  5. Top Online Retailers Lag in Mobile Experience [Study]

    Search box With the holiday season fast approaching, and the mobile device playing a big role in the shopping experience, online retailers should put their mobile shopper front and center. You might think the big ecommerce brands already have that...

  6. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach new audiences. Hero ads are great opportunity for advertisers to maximize brand impact though a visually rich search experience for...