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Big Bird

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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Big Bird trended on Twitter during the election campaigns when Mitt Romney talked about cutting PBS funding. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen.

  2. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    But as the early bird rate for big discounts at SES London approaches you'll need to make some Olympian moves yourself. But get those Olympic skates on – the early bird rate with generous discounts is ticking away right this second.

  3. A 4 Step Multivariate Testing Process That Works

    Variation: A version of an element that you’re testing (image of a dog vs.cat vs.bird) That said, big differences are more likely to produce statistically valid results in less time. It’s equally important to understand howto test (i.e.the process...

  4. Jim Henson Muppets Google Doodle Lets You Become the Puppeteer

    Henson, in addition to being a puppeteer, director, and producer, is best known for creating Muppets, a lovable cast of characters that featured “The Muppet Show” favorites Kermit the Frog, Miss Piggy, Gonzo, and Fozzie Bear (all of which also...

  5. 10 Reasons Why You Can't Miss #SESNY

    Early bird discount finishes Friday March 3 - Register here for SES New York. And this year at SES New York you can add to it the phrase "big-brain" as Duncan Watts, Principal Research Scientist with Yahoo, keynotes.