RTB Has Arrived – In a Big Way Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). RTB extends the bidding process that makes SEM so efficient...
A blog post from Noam Ben Haim, senior product manager for travel at Google, said that it is only available, or applicable, for people in the UK, France, Italy, Spain or the Netherlands. However, there are some big names missing, and they happen to...
In the age of big data and analytics, it can be easy to forget that your campaign is ultimately only as good as your creative. Indeed, from a cost to returns ratio, the creative is arguably the most important part of a campaign.
Digital marketers are excited about big data, or, at least, they should be. By amassing an enormous amount of data on user behavior, online marketers can target customers more precisely and serve ads more efficiently than ever before.
This article by Ben Goodsell offers a great tutorial on locating duplicate content issues. And many sites host thousands of these page types, which other than a big list of hyperlinks have zero-to-no content.
That’s a big “if. It really does seem like Facebook is on to something BIG with Graph Search: http://news.cnet.com/8301-1023_3-57564188-93/facebook-graph-search-first-impressions/ http://www.forbes.com/sites/shelisrael/2013/01/16/the-importance-of...
They want to engage with customers, through campaigns like Ben s #captureeuphoria photo contest. Big Pool, Lots of Fish! Sometimes the big brain brands are the slowest moving and latest adapters. More brands are hopping in bed with Instagram and...
The big difference? Search marketers got some exciting news in December. Search retargeting became available to marketers wishing to serve ads to 1 billion global users in Facebook’s advertising exchange, FBX.
Search retargeting is on the rise and 2013 looks to be another big year. Though still not widely understood, search retargeting became one of the fastest growing retargeting techniques in 2012. The good news: If you’re behind the curve, catching up...
Ben McKay, Head of Organic Performance at MoneySupermarket shares some great insight. Tracking ‘blended rank’ (i.e.rank of the big blue links amongst all types of search results). The markets have changed, the search algorithms have changed, the...
In other words will it find what I'm looking for, regardless of pretty flyover images of Big Ben? As hotly anticipated, earlier this week Apple pulled the curtain back on the iPhone 5. It also gave a closer look at the previously announced iOS6...
Rankings can provide actionable insight into the assessment of a site’s content, but it can be hard when a client decides to focus on particular rankings rather than the big picture. The visualization of all the components is why companies spend...
Google truly opened up a big can of worms with the Penguin algorithm update and the latest Google Webmaster Tools message warning sites of paid links. It was previously known that Google would send messages notifying a site owner if their site was...
For Level 4, you find yourself in London trying to find your way to Big Ben during rush hour. On Level 1, you’ll navigate the ball to the Google pin (a Bowling Alley in Brooklyn) For Level 2, you'll navigate your way through San Francisco (my...
Buckingham Palace, Big Ben, and Nelson's Column in London, England For Google, April Fools' Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life.
And on that very subject, Ben Jesson of Conversion Rate Experts will also be giving his views on why this is so important. But as the early bird rate for big discounts at SES London approaches you'll need to make some Olympian moves yourself.
When something big happens, the SEO (Internet marketing) community leans on each other to find actionable solutions. After Google sufficiently handcuffed the Internet marketing world by choosing to default to SSL search for signed-in users, it...
Filmed over the course of five days, director Ben Conrad (Zombieland and 30 Seconds or Less) and his team at Logan deliver a Hollywood caliber production complete with pyrotechnics, massive stunts and a series of unbelievable tricks.
Both Ben Edelman's study Measuring Bias in 'Organic' Search and now Josh Wright's Defining and Measuring Search Bias: Some Preliminary Evidence seem to find the sponsor of their research had less bias.
British journalist Ben Hammersley, writing for the Guardian in early 2004, suggested that this revolution would pair nicely with the rising popularity of the early generation iPods – and suggested it might be called “podcasting.
