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  1. Driving Consumer Insights With Mobile Analytics

    Did they crash (which is usually found in the Play Store or Apple Store), etc? Conversion oftentimes happens if a user currently has a free product and they're upgrading to a paid product – that conversion happens inside the Apple Store or inside...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. This may be a concern if Apple decides to deprecate MAC address because of similar reasons for deprecating UDID.

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I never felt while working for SEW, for example, that my input was any less valuable or my work less appreciated because I don't have an Adam's apple. I've been working a lot with Big Data and Predictive Analytics recently, so you can imagine I've...

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. SEW: Why would “connected TVs” blend web and television content into a...

  5. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Looking at the top 20 retail sites on Black Friday, the Apple Store saw the biggest day-over-day growth at 99 percent, according to Experian. Meanwhile, Thanksgiving Day – which has historically been a lighter online holiday shopping day...