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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In preparation for the Music Pass service, YouTube has been working with these labels to sign contracts which allow YouTube to license the content for sale through its subscription service, rather than an ad-based one, which is how YouTube...

  2. The Difference Between App to App and Web to App Advertising

    A user can navigate between an ad and the offer destination in two ways: User sees an ad on a web page for the "Supercell Clash of Clans" app. User is in one app (in-app) such as the "Shazam" app and sees an ad in the app for another app (such as...

  3. PPC Management: Your Past, Present & Future

    Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. They should provide big ideas and strive to keep your account two steps ahead of your competition and on the cutting-edge.

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Bulk actions: Now you can set up location targeting, ad rotation, and other settings across thousands of campaigns. Google is making a big play at the enterprise-level AdWords management market and if these new tools are any indication, they plan...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal cited the example of Pearl Izumi, which created an ad where a runner was giving CPR to a dog. Big Lies Are Eventually Revealed This salesman single-handedly turned around Beal's negative perception of the brand, and Beal noted that "a single...