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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But that can lead to aggressive ad tactics that put websites at risk. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics. Both marketers and the ad team often mistakenly...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. Do not hire full-time employees too early or they...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    After all, retailers want their ad to appear in a top spot. Creating Enticing Adverts With Ad Extensions Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at...

  4. Last-Minute SEO - Here Come the Holidays!

    Bought that ad on Google? For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. In fact, your organic search showing up with a paid ad can indicate to users YOU are...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ad Filters One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Aside from keywords, ad copy, and having a great landing page – how can you be more relevant?