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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal cited the example of Pearl Izumi, which created an ad where a runner was giving CPR to a dog. Big Lies Are Eventually Revealed This salesman single-handedly turned around Beal's negative perception of the brand, and Beal noted that "a single...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The firm heavily relied on AD like the tools available through Adobe. But they need to think big. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    We don't need big brands taking the exact same approach and creating completely disposable content ad nausem. Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure to...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. Ad exchanges: Within the RTB ecosystem, this is the...

  5. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We've tried all the ad angles we can think of, and we're still not making progress. Food isn't a big serious thing, like worrying about saving the world and not getting sick and not being overweight. We can identify our prospects' wants and needs...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  7. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. Of course, we have to keep in mind the pie of advertising dollars is only so big.