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  1. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. Having a well-documented, simple step-by-step workflow is a big part...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have...

  4. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you can create a content piece that you know will resonate and be a big hit with their readers, it’s much harder for them to say no. Even forgetting about the debatable value of Google authorship, if you have a writer with a popular and highly...