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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Do not hire full-time employees too early or they will drag you down if a big client cancels. Limit your celebration of big contracts and don’t fear the occasional drop in client revenue. There is no agency that doesn’t go through major peaks and...

  2. Native Advertising for Small Business: The Missing Link?

    About 49 percent of big businesses find it difficult to measure the effectiveness of content marketing. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S.

  4. Deal With the Big Rocks First

    Many website teams spend too little time on the big rocks, but spend years on the sand and water. What are some big things that you need to get right first? This is a "big rock" thing. The point of the story is that you must start by making sure...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. Having a well-documented, simple step-by-step workflow is a big part...