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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Have they done any fundraising, run a marathon, received an award, wrote an ebook, earned a big promotion, had a baby? They may not be as authoritative as larger Ivy League schools or major universities, but they’re generally more receptive to...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Once that's set, you can verify, and then you're ready to hit the big red “record" button that will show up on your Hangout. You may want to consider building out an international presence to help your business grow for many years to come, but it...

  3. Driving Consumer Insights With Mobile Analytics

    And landscape vs.portrait, depending on how the user views the pages, can make a big difference as well. There's a big link between engagement and revenue that you need to know about ‐ if apps can't generate engagement (i.e.if the app isn't being...