We have an ad format that works on mobile and we have identity so that we can put the right ads in front of the right people.The big opportunity that's right in front of us is trying to make the mobile advertising products higher quality and more...
PLA management isn't a big leap from that perspective. product listing ad (PLA) channel, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or someone who is an expert at managing the SEM...
One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
Have they done any fundraising, run a marathon, received an award, wrote an ebook, earned a big promotion, had a baby? They may not be as authoritative as larger Ivy League schools or major universities, but they’re generally more receptive to...
Reading, learning, and researching are the big three when it comes to entertain the field, but so few people actually experiment and test when they're just starting out. Not only was a great way to put finally put faces to names, it was an...
Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
Looking at the Big Picture There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality...
And to build the audience, we need some big ticket items to attract the crowds. Fact: As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or worry about rankings.
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Google searches predict market moves – BBCAnalysis...
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
I'm a big fan of Google's Coke vs.soda vs.pop survey. This seems like a big extra step, but this process will allow you to get internal buy-in for important things like layout, features, and calls-to-action.
If you're looking for more laughs in May, YouTube also has big plans. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track. That's because the comedy network and social media platform...
To all of our loyal Wavii users, we owe you a big thanks for all of your feedback and involvement throughout this journey. Google has acquired news summarization start-up Wavii for more than $30 million.
Once that's set, you can verify, and then you're ready to hit the big red “record" button that will show up on your Hangout. You may want to consider building out an international presence to help your business grow for many years to come, but it...
Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player worth exploring is question-and-answer site Quora.
If you are the author of any of these links I'll take this opportunity to say a big thank you for producing such useful content! Over time the most popular topics have changed as well; for example in 2011 Panda was a big concern.
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows.
Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or breaking news. WordPress is one of the most popular content management systems available today.
And landscape vs.portrait, depending on how the user views the pages, can make a big difference as well. There's a big link between engagement and revenue that you need to know about ‐ if apps can't generate engagement (i.e.if the app isn't being...
