Bottom line: There's always room for improvement, even for a big brand. Because smaller retailers can often move faster or are working with a more focused product palette, they can quickly capitalize on any flaws or opportunities the big brands...
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites.
This is the second year in a row a student from Wisconsin has been the big Doodle 4 Google winner. Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in honor of her...
By considering mobile consumers' preferred method of conversion, you can make simple yet powerful changes in strategy and creative that can amount to big results. As smartphone become an even more constant companion, they contribute to multi...
Most big brand marketers need very little coaxing to embrace this opportunity, but what about brands in highly regulated industries? Social media’s influence on search results continues to grow. This is perhaps most evident in the convergence of...
Part of the late-day announcements, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. By using Google's computing power, you can get insights from that kind of big data in seconds, as opposed to hours or...
Pinterest has a huge number of big name brands who were part of this launch, including eBay, Walmart, Sephora, and Target. Pinterest has received its first significant update with how pinned images appear on the website.
Sales Lift Measurement Leveraging Big Data for Improved Insights However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only...
Blooms Today wins big in value with its specific and compelling offers and promotions. With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013, the competition is fierce. So which retailer did the best job this year of...
If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in a huge way.
In 1990, the Gartner Group coined the acronym, ERP, for Enterprise Resource Planning – which essentially became the umbrella term for big-business software platforms that automated efficiencies in areas of supply chain and vendor management...
GeoFlow is one of five free Excel add-ins which help marketers decipher big data I've discussed in the past. You have a great new tool to dive deep into your big data sets. Remember the next time you're solving a big data problem, here's GeoFlow in...
The analysis called out Domino's Pizza as one big example, since the company hasn't updated its Google+ page since October 2012 while their Facebook page was updated two times yesterday. Google+ is struggling to attract brands, and the brands they...
Avoid pixelated images and make sure the images aren't too big, too small, or too tall, and don't exceed 554 pixels. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were...
Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to compete with. There are so many big guys out there including, but not limited to, names like UHaul and Public Storage.
This year, Google also put a marketing package together with a big bow on it with its Here's to the Moms page, a portal to all sorts of Google products. Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason...
Next thing you know, there you were, all pretty and shiny ranking at the top, bringing in the big bucks. As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this...
Google+ is becoming the next big social network for business. Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social...
Understanding, processing and acting on all of this available data is a problem well beyond the scope of humans – it's an issue for big data science. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start...
SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results.
