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Bidding War

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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. The practice of bidding on your own brand terms is a topic that has two...

  2. Social PR Tips to Get Fit for 2013 Digital Marketing

    They’re the vitamins, nutrients, cardio, weightlifting and supplements that brands need to stay healthy, vital, and in shape.marks the year fit brands of all sizes can win the war against the competition and the race to gain or maintain a customer...

  3. Holiday Season Search Trends of Top U.S. Retail Brands

    They are bidding on their own keyword of “walmart.com”, but they also bid on more precise keywords such as “hp touchpad” and “gears of war 3”, directing the consumer to view ads for something in particular that Walmart carries.

  4. Microsoft & Alibaba Seeking Partners for Yahoo Bid

    A bidding war for a potential buy of Yahoo is in the preliminary stages. While Microsoft, Alibaba, and several purchasing groups ready their figures and hunt for partners, Yahoo's Jerry Yang assures us that a buyout is only option being examined.

  5. Universal Search: The (War) Elephant in the Room

    In 218 B.C.the Carthaginian military commander Hannibal, entrenched in the Second Punic War between Rome and Carthage, trekked across the Alps into northern Italy in, perhaps, the most brutal military maneuver of the time.

  6. BoomTown Calls Out TechCrunch: No Google-Digg Buyout

    Last week's TechCrunch article about Microsoft and Google in a bidding war for Digg is the stuff that soap operas are made of. Even Digg CEO Jay Alderson broke Digg's "we don't comment about things like this" policy and blogged that the rumors were...